The expressive organization : linking identity, reputation, and the corporate brand /
The expressive organization : linking identity, reputation, and the corporate brand /
Edited by Majken Schultz, Mary Jo. Hatch, Mogens Holten Larsen.
- Oxford : Oxford University Press, 2000
- 292 p. : graphs, tables ; 23 cm.
0198297793
Brand name products -- Marketing
Business Communications
Corporations -- Public relations
Corporate image
Corporate imageCorporations -- Public relationsBusiness CommunicationsBrand name products -- Marketing
HD 59.2 / E96 2000
0198297793
Brand name products -- Marketing
Business Communications
Corporations -- Public relations
Corporate image
Corporate imageCorporations -- Public relationsBusiness CommunicationsBrand name products -- Marketing
HD 59.2 / E96 2000
