The psychology of the Asian consumer /
The psychology of the Asian consumer /
edited by Bernd Schmitt and Leonard Lee.
- New York : Routledge, 2015.
- 164 p. : ill., graphs, tables ; 23 cm.
9780765646477
Marketing--Cross-cultural studies
Marketing research--Asia
Consumer behavior--Asia
HF 5415.33.A78 / P79 2015
9780765646477
Marketing--Cross-cultural studies
Marketing research--Asia
Consumer behavior--Asia
HF 5415.33.A78 / P79 2015
