การสื่อสารการตลาดแบบบูรณาการ = (ระเบียนเลขที่ 75367)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01031nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221226153105.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2558 th tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789742192570 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NALT |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | tha |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 |
| Item number | ณ372ก 2558 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ณัฐา ฉางชูโต |
| 9 (RLIN) | 21683 |
| 245 10 - TITLE STATEMENT | |
| Title | การสื่อสารการตลาดแบบบูรณาการ = |
| Remainder of title | Integrated marketing communications (IMC) / |
| Statement of responsibility, etc. | ณัฐา ฉางชูโต. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 8 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | ปทุมธานี : |
| Name of publisher, distributor, etc. | มหาวิทยาลัยกรุงเทพ, |
| Date of publication, distribution, etc. | 2558. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 182 หน้า : |
| Other physical details | ภาพประกอบ ; |
| Dimensions | 29 ซม. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | พฤติกรรมผู้บริโภค |
| 9 (RLIN) | 4239 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การสื่อสารทางการตลาด |
| 9 (RLIN) | 20457 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | NALT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Koha issues (borrowed), all copies | 2 |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 111 |
| -- | นางสาวพจพิณ พรมเอี่ยม |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General Book collection | National Assembly Library of Thailand | National Assembly Library of Thailand | 26/12/2022 | จัดซื้อทรัพยากร | 150.00 | 2 | HF 5415.123 ณ372ก 2558 | 3961203603 | 03/01/2023 | 26/12/2022 | 200.00 | 09/06/2017 | General Book |
