TY  - BOOK
AU  - Schultz,Majken
AU  - Hatch,Mary Jo
AU  - Larsen,Mogens Holten
TI  - The expressive organization: linking identity, reputation, and the corporate brand 
SN  - 0198297793
AV  - HD 59.2 E96 2000 
PY  - 2000///
CY  - Oxford : 
PB  - Oxford University Press, 
KW  - Brand name products -- Marketing
KW  - Business Communications
KW  - Corporations -- Public relations
KW  - Corporate image
KW  - Corporate imageCorporations -- Public relationsBusiness CommunicationsBrand name products -- Marketing
ER  -